Context of Vietnam's M&A market in recent years, Vietnam has become an attractive destination for many business Mergers & Acquisitions (M&A), especially in the fields of real estate, technology, and manufacturing. However, behind the "billion dollar" numbers are many challenges that few businesses are fully prepared for.

Some notable numbers in 2025:

• A total of 450 M&A deals, with a total value of about 6.93 billion USD (down 9.5% in quantity and 30.9% in value compared to 2023).
• 44% of transaction value comes from the real estate industry - the dominant field.
• Only about 39% of M&A deals are considered "successful" - meaning more than 60% do not meet expectations.
• About 40% of businesses admit to having difficulties during theThe post-M&A phase is due to lack of preparation.

These numbers show that success in M&A does not just lie in signing the deal - but more importantly, the ability to "operate effectively after the merger".

Why is "After M&A" the decisive moment?

Most M&A deals in Vietnam today only focus on negotiation, appraisal and signing. end. But in reality, the post-M&A period is when businesses face the most difficult problem:

• How to retain key personnel?
• How to integrate culture and operations between the two organizations?
• How to synchronize technology, financial systems and processes?

If there is no detailed plan, a "merge to be stronger" deal can become a financial burden.costs, internal conflicts and even loss of market share.

Four pillars of transformation after M&A according to the NewWind model

1. Integrating culture & human resources

• Organize integration orientation sessions, helping personnel from both sides understand and believe in the common vision.
• Establish a new corporate culture - not imposing, but combining strengths from both sides side.
• Retain key talent, because this is the "brain matter" that creates value after the merger.

2. Technology transformation & digitalization

• Assess the current status of ERP, CRM, data systems... before integration.
• Build a digital transformation roadmap, consolidate data and standardize processes.

3. Risk management & compliance

• Review all contracts, obligations and legal safter the merger.
• Establish a new set of internal control processes, consistent with the merger model.
• According to a survey by W&A Consulting, 40% of deals are at risk because of the lack of a post-M&A management framework.

4. Smart & sustainable growth

• After integration, businesses need to focus on expanding new markets, products and technologies.
• Industries forecast to have a strong M&A wave in 2026 include: green real estate, education, healthcare and financial technology (Fintech).
• NewWind helps businesses build long-term development strategies to maximize post-merger value most.

Common "pitfalls" after M&A

• Lack of implementation plan: Loss of direction, failure to achieve KPI
• Ignoring the human factor: Human resourcesleave, morale decreases
• Incompatible technology system: Data is fragmented, costs increase
• Not tracking results after M&A: Lack of actual performance assessment Prepare periodic reports, measure KPIs and adjust strategies

Advice for businesses preparing for M&A

1. Define clear goals: M&A to expand market, technology or restructuring structure?
2. Perform comprehensive due diligence – not only financial but also human resources, technology, culture.
3. Detailed post-M&A planning – clearly define timelines, KPIs and responsibilities.
4. Choose an experienced consulting partner – a unit that can accompany from strategy to operations.
5. Transparent internal communication – helps personnel understand andsupport change.

Executing an M&A deal never stops at the signing – true success begins after the merger. In Vietnam, when only 39% of deals achieve expected results, "post-M&A transformation" is the key to creating the difference between success and failure. NewWind - with experience in M&A consulting, business connection and operational restructuring, is committed to accompanying partners to: Firm consolidation - Sustainable growth - And long-term value creation.