In business mergers and acquisitions (M&A) deals, finding a "suitable buyer" (Right Buyer) not only determines the value of the deal, but also directly affects the future, orientation and long-term existence of the business after the transfer.

Especially in the Vietnamese market - Where M&A is increasingly becoming a strategic tool for domestic businesses and foreign investors, the question is: How do businesses find suitable acquisition partners, both in terms of finance and development strategy?

1. Correctly understanding the concept of "suitable buyer" in M&A

"Suitable buyer" is not simplyis the person willing to pay the highest price. That is a partner who:

• Understands and respects the business model of the target business
• Has the same long-term development strategic vision
• Has financial capacity, management and commitment to follow-up M&A
• Able to add capacity - network - market to the acquired business

For example, the Taisho - DHG Pharma deal (2019) is a model of choosing the "right buyer". Although many investors are interested, Taisho (Japan) was chosen because it brings more than financial value: transferring drug production technology, supporting standardization of management, and maintaining the domestic brand DHG.

2. What do Vietnamese businesses need to prepare to attract suitable buyers?

Financial transparency and legal documents reason:

• One of the reasons foreign buyers often withdraw midway is the lack of clear information about financial status, legal status, debt, intellectual property...
• Enterprises should carefully prepare "Data Room" documents, including: audited financial statements accounting, licensing, large contracts, senior staff structure...

Clear core value positioning:

• Not all buyers are looking for simple financial growth pure. There are "buyers" interested in l technologyOh, some want a domestic distribution network, some need a loyal customer base.
• Businesses need to clearly define their USP (Unique Selling Point) to "match" the right buyers with compatible needs.

Build a clear post-M&A strategy:

• Many large buyers (especially Japan, Korea, Singapore) are interested in a post-M&A integration strategy (Post-Merger Integration – PMI).
• If Domestic businesses with clear post-merger plans - retaining people, maintaining systems, sharing roles - will more easily attract serious buyers.

3. Which channels should you use to reach quality buyers?

Through professional M&A consulting units:

• Units such as KPMG, AVM Vietnam, M&A Vietnam, VinaCapital, Mekong Capital... have a wide network of international buyers, understand the needs of each group of investors, helping to "match" accurately. more.
• They also support business valuation, standardize documents, and negotiate contracts - helping transactions take place transparently and legally.

Participate in specialized Business Matching programs topic:

• Many organizations such as JETRO (Japan), KOTRA (Korea), EuroCham, AmCham, investment promotion centers (IPA) and industry events organize Business Matching sessions to connect potential buyers - sellers.
• This is c�An opportunity for businesses to proactively introduce themselves to buyers interested in M&A.

Use the online M&A platform (Online Deal Platform)

• Platforms such as MergerMarket, M&A Vietnam Hub, Axial.net, Rainmaker, or a global network of M&A experts... allow businesses to post anonymous profiles, connect with suitable buyers according to industry, country, and desired investment level.

4. Don't choose a buyer just because of price - choose because of strategic fit

Many Vietnamese Founders have shared that they regret choosing a "rich" buyer but lacking commitment, leading to after M&A:

• The core team leaves
• Corporate culture is broken
• Development strategy changed too suddenly
• Loss of domestic brand despite selling a minority

M&A It's not a simple "exit", but it's starting a new stage of development with the right people. In the context of the M&A market in Vietnam growing strongly, especially with great interest from Japan, Korea, Singapore..., finding a "suitable buyer" not only helps businesses achieve optimal deal value, but is also a vital factor for businesses to maintain their identity and develop sustainably after the merger. To do that, businesses need to proactively build a transparent image and position valueThe core is clear, and especially – connect with quality buyers through trusted business matching channels.